Sometimes churches that set goals get a bad rap. On the surface, setting goals does sound like a business practice or self-help tactic void of any biblical relevance. But that’s not the case at all!
Setting the right goals and investing the time, energy, and money in them can provide you and your team with the direction you need.
We want to share with you five goals you and your church should prayerfully consider to help you manage steward your resources well.
1. Invest in Your Digital Communications
The digital world is here to stay (especially because of the pandemic), and you need a more effective way than email to mass communicate with your people and volunteers, and engage your weekly first-time guests. I would also add streaming video, podcasts and social media fall under this category. If your church wants to reach people where they are, wherever they are, having a digital communications strategy is a must.
2. Invest in Your Local Community
What can you do in 2022 to reach more people in your community? When you answer this question, fight the temptation to think about starting a new ministry first. Challenge yourself, your staff, and volunteers to make new friends in your community. If you and your leaders set an example, then, over time, you will create a culture of evangelism. This doesn’t mean you can’t start a new ministry or partner with an existing parachurch organization in your town to serve and make new connections. But starting something new when the culture of your church isn’t ready to embrace the change will not lead to long-term success.
3. Invest in Your Worship Service Attendance
Increasing your worship service attendance isn’t about "padding your stats.” It’s about leading people to hear the about the love of God, get connected with members of your church, and moving visitors toward committing their life to serving Jesus. From optimizing your website, equipping your members with tools they can use to invite others, to making visitors welcome during your announcements, go ahead and prepare to have visitors present.
As we have said before, streaming video is also a great way to reach new people that can lead to those people actually becoming involved in your church.
4. Invest in Relationships
Does your church offer small groups? Do you provide Sunday School classes? Do you have a weekly service or event visitors can attend? What is the next step a visitor can take that will help him or her get connected?
People will visit your worship services for a variety of reasons, but it’s the relationships they make that will encourage them to stay. Set a goal to make sure that a significant percentage of visitors are connected to the people in your church.
5. Invest in New Leaders
As your church grows, you will need to develop additional leaders to help you better serve people. You will need to increase the number volunteers to help out with a variety of things with your church. this all takes time but if you see it as an investment, your church will reap the harvest and continue to grow in many different ways.
Check out our Church Solutions Podcast for more on this topic. At StreamingChurch.tv, we want to help your church fulfill its mission. We are available to help with tech questions and more. Reach out to us today, email [email protected] or use live chat on the bottom right of this screen.