As Easter approaches, churches across the country are gearing up for one of the biggest opportunities of the year. If there’s one thing we know for sure, it’s this:
People are already looking for a church—and your website is where they’ll start.
In episode 513 of the Church Solutions Podcast, Steve lacy and Phil Thompson unpack why Easter matters more than ever in 2026 and how your church can prepare its digital front door to welcome new visitors.
Why Easter Still Matters (A Lot)
The data is clear:
- Churches see a 75–100% increase in attendance on Easter
- 90% of Protestant pastors rank Easter as a top 3 attendance day
- Over 50% say it’s their #1 most attended service
- And about 23% of Americans engage with church online regularly
Translation?
👉 Easter isn’t just another Sunday.
👉 It’s your biggest outreach moment of the year.
And in today’s world, that outreach starts online.
Your Website = Your Digital Front Door
Before someone ever walks into your building, they’ve already visited your website.
They’re asking questions like:
- When are the services?
- What kind of church is this?
- Will I feel comfortable there?
- What should I expect?
If your website doesn’t answer those questions quickly… they’ll move on.
5 Essential Steps to Prepare Your Website for Easter
Let’s make this practical. Here are five must-do actions to get your site ready:
1. Spotlight Your Easter Service Times
This sounds obvious—but you’d be surprised how often it’s missed.
👉 Put Easter service times:
- Front and center
- Near the top of your homepage
- Impossible to miss
Even if your schedule isn’t changing, visitors expect to see Easter-specific information.
2. Promote Events (Especially Family-Friendly Ones)
Easter isn’t just a service—it’s an experience.
Promote things like:
- Easter egg hunts
- Community brunches
- Special services or performances
Put these on your homepage using clean, simple graphics.
💡 Parents are especially drawn to kid-friendly events—don’t hide them.
3. Add a Personal Welcome Video
A short video from your pastor can make a huge difference.
Keep it:
- 60–120 seconds
- Friendly and conversational
- Focused on “what to expect”
Answer questions like:
- What happens when I arrive?
- Where do I go?
- What about my kids?
Because let’s be honest…
👉 Walking into a new church can feel intimidating.
Your video helps remove that fear before they even arrive.
4. Do Some “Spring Cleaning”
Nothing says “we’re not paying attention” like outdated content.
Common mistakes:
- Christmas graphics still on the homepage
- Old event promotions
- Broken links or outdated info
Take time to:
- Refresh images
- Update content
- Remove anything outdated
💡 Pro tip: Have someone outside your church review your site. Fresh eyes catch what you won’t.
5. Prepare for Volunteers (Because You’ll Need Them)
More people = more help required.
Consider:
- A simple volunteer sign-up link
- Clear communication to existing teams
- Encouraging double shifts for big weekends
You may not want this front-and-center on your homepage, but you do need a plan.
A Powerful Reminder About Outreach
One of the most interesting stories from this episode wasn’t about websites at all…
Steve talked about how a church hosted a car show, then sent attendees a $50 Amazon gift card with an Easter invitation.
That’s bold.
That’s memorable.
And it worked.
Another example? A gas station giving away free ice during a hurricane—creating lifelong loyalty.
👉 The lesson:
Generosity and creativity leave lasting impressions.
The Opportunity in Front of You
Easter is more than a crowded Sunday.
It’s a moment where:
- New families are searching
- People are open to visiting
- Your church can make a lasting first impression
And in 2026, that first impression almost always starts online.
This Week’s Challenge
Take 30 minutes and do this:
- Visit your church website like a first-time guest
- Try to find your service times
- Ask yourself: “Would I visit this church based on this site?”
If the answer isn’t a clear yes…
Now you know exactly what to fix.
If you want help improving your streaming, website, or overall digital ministry strategy, we’re here to help.
👉 Visit StreamingChurch.tv
👉 Or explore more resources at blog.streamingchurch.tv
🎧 Want more insights like this?
Listen to the Church Solutions Podcast: