In the latest episode of the Church Solutions Podcast, hosts Phil Thompson and Steve Lacy dive into an insightful conversation with Paul Granger, author of the book “How to Be Unsuccessful in Podcasting.” The discussion challenges conventional ideas about success, particularly in the world of podcasting and ministry, and highlights the importance of focusing on the right metrics.
Reflecting on the Early Days: Church Solutions Podcast Origin Story
The episode kicks off with a nostalgic reflection on the origins of the Church Solutions Podcast. Phil and Steve recall their first episodes, dating back to 2010, when they live-streamed from a church campus and even recorded from a futon in a spare bedroom. It’s a reminder of how far they’ve come—and how the essence of their podcast has remained grounded in authentic conversations.
Webinar Announcement: AI in the Church
Before diving deeper into the conversation with Paul, the hosts remind listeners about the upcoming webinar, “AI in the Church: A Clear Guide for the Curious and Courageous,” happening on May 27that 12 PM Eastern Time, Featuring Jason Moore, the webinar will explore how AI can streamline church administrative tasks, assist in crafting sermons, and address ethical considerations. Sign up at webinar.streamingchurch.tv to join the discussion live or receive a recording afterward.
A New Perspective on Podcasting Success
Paul Granger challenges the typical metrics of podcasting success. While many strive to grow their listener base, generate income, and become a top-ranked podcast, Paul’s book, “How to Be Unsuccessful in Podcasting,” flips the script. Instead of chasing numbers, Paul advocates for focusing on authenticity and purpose.
Paul’s core message is simple: Success in podcasting—and ministry—isn’t defined by metrics alone. It’s about pursuing what aligns with your values and calling, even if that means fewer listeners. He argues that some of the most impactful conversations aren’t the most popular. The goal is to create a space for genuine dialogue and connect with even one person meaningfully.
The Metrics That Matter
According to Paul, the metrics of success should be reframed. Instead of focusing solely on listener count or revenue, consider metrics like:
- Sustainability: Does your podcast bring you joy and fulfillment? If you’re constantly chasing numbers, burnout is inevitable.
- Impact: Did your content touch even one listener in a meaningful way? Sometimes, profound connections happen in unexpected ways.
- Faithfulness: Are you staying true to your purpose? Rather than bending to trends, focus on what you feel called to share.
Paul’s message resonates with ministry leaders who might feel discouraged by low attendance or limited engagement. Jesus Himself was considered unsuccessful by many standards of His time, yet His impact was eternal. The key takeaway: Don’t undervalue small, meaningful connections.
Why “Unsuccessful” Podcasting Matters
One of the most compelling parts of the episode is when Paul discusses how embracing “unsuccessfulness” can actually make you more successful in a deeper sense. He shares how focusing on authenticity over popularity can lead to more genuine, impactful conversations. Instead of worrying about numbers, focus on your intentions and the quality of your content.
Paul’s thought-provoking perspective challenges listeners to redefine success in their own ministry work. Whether it’s a podcast, a sermon, or a community event, the goal should be faithfulness to God’s calling, not the fleeting validation of numbers.
Applying the Concept to Ministry
Steve draws a parallel between podcasting and pastoral work. Just as a podcaster might worry about listener count, pastors often stress about church attendance. However, the impact of a sermon isn’t always visible. A seemingly mundane message might profoundly touch just one person, making the effort worthwhile.
Paul emphasizes that God values the individual, as illustrated by the parable of the lost sheep. Even if a podcast reaches just one person, or a sermon impacts a single soul, it is still successful in God’s eyes.
Final Thoughts: Success on a Kingdom Level
The episode wraps up with Paul encouraging podcasters—and ministry leaders—to focus on obedience to God rather than public approval. If your podcast or sermon moves someone closer to God, then it has achieved eternal value.
As Paul eloquently puts it, “A step towards God is a step towards God.” Whether your podcast has 100 listeners or just one, stay true to your purpose, and trust that God is at work.
For more insights from Paul Granger, visit his website at WhereDidYouSeeGod.com, and check out his book “How to Be Unsuccessful in Podcasting.”
Catch the Full Episode
To listen to the entire conversation with Paul Granger, visit StreamingChurch.tv/Podcast. Whether you’re a seasoned podcaster, a ministry leader, or someone seeking encouragement, this episode offers a refreshing take on finding purpose and success in unexpected places.