ProChurch Tools’ Brady Shearer joins the Church Solutions Podcast to discuss how churches can thrive online—even without a huge budget.
Digital Strategy for the Everyday Church: A Conversation with Brady Shearer
In this week’s episode of the Church Solutions Podcast, hosts Phil Thompson and Steve Lacy welcome a true innovator in digital ministry—Brady Shearer, founder of ProChurch Tools and Nucleus Church. From riding bikes in warm weather to reaching thousands online through social media strategy, this episode covers everything church leaders need to hear about growing their digital presence without burning out or breaking the bank.
🔥 Who Is Brady Shearer?
Brady is a digital media strategist, YouTuber, and founder of ProChurch Tools and Nucleus Church. He started his journey in his early 20s with a simple blog and a calling to serve churches with creativity. A former Bible college student turned church media director, Brady has spent over a decade helping churches navigate what he calls “the biggest communication shift in 500 years.”
🧠 5 Myths About Church Social Media—Busted
1. “We need to post our sermon clip before next Sunday.”
Not true. Brady emphasizes consistency over urgency. Good content can find new viewers weeks or even months after posting thanks to today’s algorithm-driven platforms.
2. “I don’t want to look like a social media celebrity.”
Authenticity matters. If you’re preaching live each week, it’s not vain to show up online—it’s congruent.
3. “Our production quality isn’t good enough.”
Brady says forget the bells and whistles. The most effective posts are often raw, full-screen sermon clips with captions—nothing fancy.
4. “We’re not trying to go viral.”
Ironically, reaching more people locally often happens when content spreads more broadly. Going “viral” (even modestly) expands your local reach.
5. “Better design will get better engagement.”
Not necessarily. A slick design might actually hurt engagement by making the content feel like an ad. The goal is relatability, not polish.
💡 Success Stories: From DMs to the Pulpit
Brady shares inspiring stories, including:
- A pastor recognized by a barista thanks to consistent posting.
- A small church in Australia that went viral on TikTok, leading to real in-person growth.
- A congregation that just wanted locals to know they existed—and got traction in 30 days using TikTok clips.
🌐 The Nucleus Church Free Makeover Program
Yes, it’s real. Brady’s team will:
- Send a professional photographer to your church—for free.
- Build a completely new website—also free.
- Cover hosting for the first 30 days.
Why? Brady explains it’s more cost-effective to serve churches directly than spend money on ads. Plus, churches tend to stay on the platform long-term, which makes it a win-win.
“We’ll buy the car. You just put gas in it.”
If your church’s website is outdated or uninspiring, head to Nucleus.church and click the Free Makeovers button to apply.
🎙 Where to Find Brady
- Podcast: The ProChurch Tools Show
- YouTube & Instagram: Search Brady Shearer
- Website & Free Website Makeovers: Nucleus.church
🎧 Final Thoughts
Churches don’t need massive teams or mega budgets to reach people online. As Brady shares, the key is showing up consistently, sharing authentic content, and using the tools you already have—like your Sunday sermon—to spread the message throughout the week.
Listen to the full episode at StreamingChurch.tv/Podcast